Asian Diffusion
Wednesday, May 14th, 2008
May Choon Says: Hollywood, it is time to wake up and smell the green tea. Time to stop looking at Asian stars and assuming they all look alike.
Korean star Rain’s recent series of hiccups with the American and UK media who either confused him with another actor or mixed up his nationality had me thinking. Hollywood still had a long way to go in recognising Asian stars as equals to their Hollywood counterparts.
It’s not as if Hollywood doesn’t understand Asia’s potential. If anything it seems to be obsessed by it. Lionsgate and the Weinstein Co backed the Jet Li-Jackie Chan starrer, The Forbidden Kingdom. Universal Pictures will be releasing the US$160 million The Mummy sequel called The Mummy: The Tomb of the Dragon Emperor starring Jet Li, Brendan Fraser and Michelle Yeoh later this year.
And there is a US$30m film by Weinstein called Shanghai starring John Cusack, Chow Yun Fat, Ken Watanabe and Gong Li. Hollywood films like Iron Man and Street Kings were recently launched in Korea to test the Asian box-office market.
So what is Hollywood’s problem? At the moment, sheer ignorance for anything outside the LaLa land borders. Hopefully as more films are made in Asia with Asian directors and actors, that will change. And maybe next time they can easily identify Rain by his name and nationality.
Tell Us: Do you think Hollywood is ignorant of Asia? Will the Western movie industry ever take Asian entertainers seriously?
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LETTERS VIA E-MAIL
Hollywood is never going to take the Asian entertainment industry seriously. Period. They know money can be made in this region, they will exploit it, but we’ll never see the day an Asian actor headlines a mega blockbuster. The western media are run primarily by white men, who create content primarily with the white audience in mind. The ignorance will always be there. Why bother when your target audience are generally just as ignorant. As for the Asian market, they will most likely lap up anything thrown at them.
Many of the Asian countries are still suffering from the colonial syndrome and associate western products with being superior. It’s time to realise that content coming out of this region is just as good, if not superior. Afterall, the best directors, like Wong Kar Wai, Lee Ang and Zhang Yimou are from Asia. Is it any coincidence that last year’s Best Picture at the Academy Awards was a remake of an Asian film? Even then, a gross case of ignorance was displayed. They mentioned the Departure being a remake of a Japanese film and not a Hong Kong one.
It’s up to us to not be blinded by what we see and read in the western media and their perception of what is good. When we realise the quality that is coming out from our region, who needs Hollywood?
Keith Tan
I remember that Rain was introduced before this in United States in TRL show, (one of MTV shows).
I believed that westerners do have problems in recognizing Asian talents. Artistes such as Jackie Chan, Jet Li, Chow Yuen Fatt really worked their way up and I am proud of those guys. However, I am not too sure if the westerners could differentiate Japanese and Korean artistes. For all readers, I just would like to highlight here that in Asia, Korean artistes are really well known due to the exposures given but in western countries Japan artistes are more well known.
I do have friends who are in Netherlands, USA and France who actually are big fans of Japan artistes such as Arashi (whose member, Ninomiya Kazunari acted alongside with Ken Watanabe in Letters from Iwo Jima), Yamashita Tomohisa from NewS (who came out in I-Weekly), EXILE, Koda Kumi and of course no 1 Diva in Japan, Ayumi Hamasaki.
It is not that westerners do not want to recognize Asian artistes but we as Asians have yet to prove ourselves that we are proud of our Asian artistes. We should show the westerners that Asians are proud of our own local acts as well as the regions artistes.
I do believe that sooner or later westerners would realize that the Asian artistes are also equally talented as theirs.
Noor Azlin Hassan